Narendra Modi's Africa sojourn is sinking
like a stone. With his penchant for wardrobe gaffesplus his inability to shake
off the "suit-boot sarkar" image, Modi's safari has become an object
of criticism and more important, ridicule in the media, traditional as well as
digital.
Consider the following:
1. His intriguing trip to Mozambique was
billed as the first by an Indian prime minister in 30 years. No verification of
that claim is available on the website of the ministry of external affairs. In
the event, various media outlets ran stories outlining the interests of the
Adani group in that country.
The Janata Dal (United) was quick off the
block, charging the decision to import pulses would benefit mostly Adani's port
operations. Clearly, the "suit-boot sarkar" descriptor has stuck.
Modi is finding it is hard to shake off, as hard perhaps as the
persistent questions about his r0le in the Gujarat riots of 2002.
2. Continuing his embrace of sartorial
extravagance, Modi appeared at a function in South Africa wearing a version of
the "Madiba shirt," made famous by Nelson Mandela, among the tallest
leaders in the world, right up there with Mohandas Gandhi and Martin Luther
King.
It became a major trend on social media,
compelling even the traditional media to take notice of the derision it evoked.
It revived the memory of the monogrammed-pinstripe suit he wore to a meeting
with US President Barack Obama. He is now seen as a rube.
3. Modi also went to Pietermaritzburg,
symbolically by train. It was here that Gandhi underwent a transformation after
being thrown out of a train in May 1896. His inclusion of this in public
remarks caused widespread outrage, given his umbilical links to the RSS, the
Hindu nationalist organisation that was responsible for the Mahatma's
assassination.
4. His visit to Durban's Phoenix Farm,
where Gandhi developed the Satyagraha concept, drew an immediate response from
Tushar Gandhi, his great grandson: "I feel violated."
5. As if that wasn't bad enough, Modi
trolls pitched in with a tweet that had two pictures: one of Modi and another
of Manmohan Singh in South Africa.
The picture with Modi was black and
white, showing him alone; the Singh photo was in color and included his wife
and several officials. It's not clear what was intended but it backfired when
the Modi picture was photoshopped with a ghostly picture of Ishrat Jahan
sitting behind him. Jahan was the young girl killed in fake encounter by
Gujarat police while Modi was chief minister.
1. In Kenya, he told a youth audience to
be wary of hate preachers in an obvious reference to the fuss his acolytes in
the media are making over the preacher Zakir Naik. The digital space was
immediately overwhelmed:
"Modi didn't name any particular
person or ideology in his speech. And Naik is far from the only preacher of
hate in the country.Indeed there are many closer to home, whom Modi has much
more control over. Never mind the prime minister's own speeches soon after the
Gujarat riots, members of his party and its larger parivar almost take
"preacher of hate" to be a vocation... here are people in Modi's own
council of ministers that could easily be accused of 'threatening the fabric of
our society' through hate and violence," said one commentator.
Clearly, Modi has been overwhelmed. The
BJP'sfabled "media management" skills have failed miserably in the
social media. It is true that that Lalitgate, Vyapam and others incidents of
government bungling and criminality have disappeared off the screens and pages
of the traditional media.
But they are alive and kicking in digital
world. In fact, one of the most remarkable turnarounds since the government
assumed office has been its denouement in digital media.
This space was hitherto monopolised by
the BJP and its "tech-savvy" cadres, who used these channels to
vilify opponents and spread Modi propaganda about the "Gujarat
model;" achche din; maximum governance, minimum government; rooting out
corruption; bringing black money back from overseas stashes and what not.
The disillusionment began with Modi's
no-holds-barred speeches before NRI audiences.
"Earlier you felt ashamed you were
born Indian," he said in Shanghai in May 2015, adding gratuitously,
"There was a time when people used to say we don't know what sins we
committed in our past life that we were born in India. What kind of country is
this, what kind of government is this, what kind of people this country has.
There was a time when people used to leave, businessmen used to say we can't do
business here. These people are ready to come back. The mood has changed."
Appalled by his comments, Indians took to
social media to trash his remarks. He repeated the performance in Seoul, South
Korea. The hash tag, #ModiInsultsIndia, trended through May and June of last
year.
Before that, in September the previous
year, some critical voices questioned the triumphal nature of his rally in New
York's Madison Square Garden but were swept away in the wave of adulation that
followed.
For instance, a clearly spellbound
journalist, who writes for The Times of India from Washington,
was over the moon.
With no pretence of objectivity, he
prattled, "India came of age in the United States with an epic show of
political, social and economic clout, and cohesion…Chants of "Bharat Mata
ki Jai: and "Modi, Modi, Modi" rocked the... arena that has witnessed
many a great sporting battle and entertainment show, but nothing like this
event…the 18,000-plus audience erupted in joy and pride in a show of strength
that will almost certainly be factored into US perception of India, now and
forever."
It has been downhill from that outburst
of hyperbole. Modi's most recent trip to the US was not only mocked but serious
questions were raised about the deals he brokered; the undercurrent of the
criticism suggesting they gave him baubles: an impressive White House reception
and an address to a specially convened joint session of Congress and he agreed
to a flawed agreement on the purchase of nuclear power plants from
Westinghouse.
Earlier in France, he got a haute welcome
so he would sign a lucrative one-sided contract with Dassault Aviation to buy
36 Rafale fighter jets, which boosted the company's export sales by more than
2,000 percent.
Disillusioned by Modi's consistent
indulgence in hype, the bulk of informed opinion has begun to ask questions.
Thus, his ongoing trip to Africa has already been overshadowed by ridicule and
criticism.
The more hype he generates in response to
growing scepticism, the faster it will be converted to cynicism. And that is a
death knell in the snake oil business.
(An edited version of this post
will appear in Education World, July 12, 2016.)